Advertising
Destination British Columbia
Beautiful British Columbia was a huge inspiration for executing this project themed of tourism. As a very Vancouverized Korean, Lucy decided to pay an homage to the beautiful province that she has spent the last decade of her life. By using the headlines developed by Agency Ethos in Montreal, By using her own photographs, she featured some of her favourite spots in BC, such as Jericho Beach, Metrotown in Vancouver, Sooke on Vancouver Island.
Edible Canada
Edible Canada is a popular restaurant located in hustle-bustle centre of Granville Island, Vancouver. When this project was assigned to Lucy, she immediately grasped the concept of highlighting local, fresh, seasonal ingredients to represent each province for its speciality. She selected Salmon for British Columbia, AAA Beef from Alberta, and Nova Scotia Lobster from Alberta and illustrated those ingredients to promote the restaurant, Edible Canada.
Ization Studio
Ization Studio is an edgy, unisex street style-driven fashion brand based in East Vancouver. Based upon Lucy’s concept statement and set design, the brand’s Spring/Summer 2020 collection was shot with a theme to showcase its futuristic androgynousness. This concept editorial is created for the target audience of 18-38 years old, residents of Metropolitan city, street fashion followers, and Hypebeasters and sneakerheads who are avid readers of fashion magazines.
Sangre de Fruta
Sangre de Fruta is a high-end apothecary brand located in Artisan Square on Bowen Island, British Columbia. When Lucy was assigned to create an advertising for cosmetics, she picked to promote Sangre de Fruta without hesitation. The ads are created for Valentine’s day, targeting both women and men, who are conscious about sustainability and quality. Lucy used her photograph of the red roses, made it into an artful collage with playful typography.
