Packaging
Anh and Chi
I am proudly showcasing the full packaging projects including the Me (Mom)'s Chilli Fish Sauce, Sweet Soy Sauce, Artisan Peanut Sauce. It has been my utmost pleasure working with one of my favourite restaurants in Vancouver. Based on the current Anh and Chi aesthetics, I’ve analyzed the current colour scheme, developed and introduced a secondary colour palette and typefaces for the brand. One of concepts I proposed to them was to highlight their beautiful, heartwarming family story into the packaging. Upon the client’s approval to go with the concept, the project grew even bigger than just sauce bottles. So, I ended up designing their first-ever DIY meal kit recipe cards, tissue papers and brand guide. Stay tuned for more photos to come!
Client: Anh and Chi
Photography & Prop Styling by Issha Marie
Art Direction, Set Design, Food Styling & Packaging Design by Lucy Yun
SSAL Makgeolli
As we live in the hyper-connected digital world, we often yearn for something handcrafted such as hand-lettering, handmade soaps & candles, and micro-brewed beer. Makgeolli, which is a milky, lightly sparkling Korean fermented rice wine, is also another exemplary product driven by the idea of nostalgia. It is used to be consumed by farmers after a long day of work. When they get a chance to take a break, they gather around and share a fresh Makgeolli with fellow farmers.
SSAL Makgeolli is a fermented Korean rice wine concept brand created to get in touch with human nature of forming a community. It is committed to encouraging customers to bond a personal connection by sharing the drink together. SSAL Makgeolli is designed with sophisticated, elegant typography and soft colour palettes. Each small batch is hand-crafted, poured into eco-friendly, recyclable glass bottles. In addition, every bottle comes in a box, designed with a hand-drawn illustration that brings a warm, homey feel. It offers three different flavours: SSAL (Rice), BAAM (Chestnut) and GGUL (Honey).
Horn It Condoms
Horn It Condom is a conceptual condom brand designed for Generation Z between 16 to 24 years old who have become sexually active. With the eye-catching pop colours, a loveable character named “Honey” and sassy headlines such as “Make Love, Not Babies” and “Better Safe Than Sorry,” Horn It Condom is committed to providing fun, friendly and full-of-sass condoms. With Horn It, buying condoms no longer has to be boring.
Platypus Brewing Company
Platypus Brewing Company is a conceptual beer brand located in beautiful Vancouver, British Columbia, with the mission to serve craft beer in highest quality. The concept is to use platypus as a main character and having strong typographic elements for a logo stylized in a vintage yet modern way. Advertising posters and coasters are going to be a part of the brand.
Mixers and Elixirs
Mixers and Elixirs is a Vancouver-based company that produces small-batched shrubs. Shrub, also known as a drinking vinegar, is a sweet and tart fruit based concentrate made with organic apple cider vinegar that can be mixed with soda water or used as a creative mix for cocktails. The concept for the rebranding is to create a cohesive packaging that elevates the brand image, by highlighting and featuring the local, seasonal fruits used in each shrub.
