2023 F/W Campaign for Granville Island

Granville Island is the 2nd most visited touristic spot in Canada, followed by Niagara Falls. After a busy season full of visitors from all over the globe, it sure does get quite quiet during the rainy season that generally kicks off right after the Labour Day long weekend. In order to attract more locals to visit Granville Island in spite of downpour during fall and winter, the marketing team closely collaborated with Cossette and came up with a brilliant concept to recreate an ad campaign featuring three iconic, classic movie scenes from The Notebook, Breakfast at Tiffany’s and Signin’ in the Rain.