Bake with Lili Reinhart

In promotion with Lili Reinhart from Riverdale, for the new debit card launch at Affirm, Lucy built the entire production set filled with high-end cookware, festive pastries and custom baked goods including Lili’s favourite, chocolate chip cookies. The video, which was cross-promoted in every social media channel of the actress’, reached more than 30 million followers to invite a few lucky winners to join her on a virtual baking party.

Client: Affirm

Production Company: Georgia Street Media

Producer: Amanda Palmer

Director of Photography (DOP): Leo Hynes

Production Designer: Lucy Yun

Art Assistant: Arjun Malik