Campaign for Denny’s Test Kitchen

“You Be The Judge” is the new campaign rolled out featuring fashion-forward guests judging Denny’s food from the test kitchen. Given by the creative brief to dress each cast in distinct primary and secondary colour of its brand, LUCKY LUCY CREATIVE delivered in-depth, textured, fun and fashionable looks for the roles. “The Mom” in deep, luxurious red bouclé coat, which is a key statement piece to fit the client/agency’s request for the concept, is mixed with a custom-made funky looking baby carrier in red and black leopard pattern. “The Kid” is all about fun, bright, colourful that exudes positivity. The look for “The Active Achiever” had to be healthy, active athleisure with a subtle, stylist twist. Last but not least, “The Trucker” is grungy yet elevated. These images have been distributed throughout the Denny’s newsletter and website, as well as available to view in person throughout the Test Kitchen which is located 1759 W Broadway, Vancouver, BC V6J 1Y2.